The Reason For Why Apple Mobile iPhone Difficult To Enter China

Recently the China Mobile Group and the Apple Company the intelligent mobile telephone -- iPhone discussion which wielded great power with great arrogance about the introduction already terminated.
the iPhone sales model is, the Apple and AT&T bamboo slip have stood are five year own sales agreements, because the user must sign two year above contract with AT&T, Apple Company's will surpass the profit which from deducting a percentage income its mobile sells.
But the present is insufferably arrogant's Apple has bumped into the same insufferably arrogant's China Mobile . The China Mobile has compared to American population also many user groups as well as the arrogant person's market value and the rate of increment, could not to the Apple compromise, in other words, be easily naturally the pattern which this kind confronted increased the negotiations difficulty.
US's mobile communication market is always take the operator as the leadership, the user and signs in the designation operator place purchase handset is two year contract of service. If the user midway reneges, not only need pay the soaring penalty, the handset also along with it abandonment, therefore the operator can strive for any new contract is quite precious. Apple own authorization was AT&T has won the numerous new users. In AT&T iPhone user above 40% is from other network turn around, but these people, if has other choices, mostly will not choose AT&T. This is the advantage which own authorization brings, at&T nature knew in the heart that the stomach is bright. Moreover, looked from the Apple angle, if does not implement the opening authorization with at&T cooperation, the iPhone sales volume may increase naturally, but here has two problems. In the cost aspect, iPhone can only use in the GSM network at present, but in the US the scale GSM operator only then AT&T and occupies market share 11% T-mobile, therefore to expand the sale, the Apple must develop in addition in view of the CDMA handset. In the income aspect, the Apple the estimate may earn 100 US dollars profits in each handset's sale, but AT&T is willing to pay divides into has 200-300, is equal in the opening authorization next three or four time of sales volumes. Both compare, the Apple is also glad with AT&T to cooperate.
Returns again looks at China's Mobile communication market. This is one take the user as the leading market: The pursue fashion's handset user chooses the handset which in the store oneself admire, then the belt machine enters the net. In an emphasis choice and the flexible market, the fixed user's procedure not only does not receive welcome, moreover also cannot achieve. (disseminates widely data is iPhone in US's unlocking cost is 200 US dollars, in China is 200 Yuan.)Therefore above said the market segmentation is very difficult in China to realize. If user's transfer cost is very low, no matter moves whether to sign own agreement with the Apple , the final result is the same: So long as the Apple sells the handset in China, iPhone will choose they most pleasing operator in hand's user to enter the net, regardless of which shop they will be buy from. If moves the original market share is 70%, then it has the possibility to obtain 70% iPhone user very much, only if the iPhone user group has obviously any different. Therefore, only if iPhone can realize effective locking, an operator has not been willing to make the transfer payment, this has nothing to do with the operator size. The condition one is untenable. Then the supposition Apple may realize effective locking in China? Under this situation the operator is willing to pay a part but actually to divide into, the market share smaller is willing to pay originally the proportion is higher. But as a result of the Chinese users to long-term contract's vigilance, any locking can obviously affect iPhone the sales volume, but the sales volume reduction must the higher transfer payment compensate, the condition two will be a problem. Perhaps, the Apple changes something because of China.

Part Of ViewPoints From The Internet .

1 comment:

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